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Taking Abstract Ideas and Making Them Concrete
One of the challenges of business writing is to convey abstract ideas in a concrete way. Abstract ideas are those that are not directly observable, such as concepts, emotions, values, or principles....
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The Need for Your Voice in Content Curation
When it comes to your content, content curation is definitely a sensible thing to add to the mix. However, as interesting and appropriate as you think articles written by other people are, they are far...
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Opening Your Story Effectively to Your Target Audience
As you are relating to your target audience (whether in person or in writing), you will need to share a story with them each time you share anything with them. You have many different vehicles at your...
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Using Figurative Language for Maximum Effectiveness
There is good writing and then there is great writing. Your content may be very well written but that doesn’t necessarily mean that it grabs your readers and renders them captives of your every word,...
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Identifying Trending Topics to Write About
Trending topics on social media carry a lot of weight when it comes to the impact that they have on your business. If you can embrace your target audience members and all that they stand for, what they...
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Making Sure Your Story Resonates with Your Audience
As you are telling your story, you will want to make sure that it has everything in it that needs to be said. You also need to make sure that the message is strong and resonant and that it engages...
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Using the Most Effective Transition Words
When it comes to your content, the words that you choose to convey your message are critical to the success of your business. If you choose the wrong words (or, at the very least, ineffective words),...
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Your Story Is Essential to Your Business
It is critical that you tell a story (a personal one) with every piece of content that you write and share. Storytelling probably comes more naturally to some people than others. However, there is no...
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Grabbing Attention with Your Content and Keeping it
It is one thing to write amazing content (which, of course, is an absolute necessity). However, it is quite another (and far more challenging) to keep the attention of your target audience members and...
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Perfecting Your Writing Style for Clarity
Your writing style is unique and how you choose to express yourself in writing will make all of the difference in the world as far as how clearly you come across. If you choose to use a particular...
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